Tehilah bakery located in Blantyre, Malawi, along Blantyre Lilongwe road has adopted High Quality Cassava Flour (HQCF) as one of the ingredients in bread and burns. Noting that HQCF is cheaper than wheat flour and products made with partial substitution of wheat flour with HQCF are sold at the same price and seemingly being preferred in rural and semi-urban markets, Tehilah is baking and selling bread and burns. In order to reach the wider market, the bakery in partnership with CAVA-Malawi is conducting sensory evaluations of burns and bread to get perception of people on acceptability of the products.
The next step will be to take samples of the bread and buns to Malawi Bureau of Standards for testing and certification. Once certified, Tehilah will be the first bakery to clearly label HQCF on packages of its bakery products in Malawi. Tehilah is buying HQCF from Universal Farming and Milling and CPGs supported by CAVA Malawi.